As a child, my dream was to become a Discovery Channel photographer because I loved observing animal behavior through the first-person perspective of a camera lens.

Growing up, I realized this dream, but my subjects changed to consumers. I used my 'camera' to capture consumers' shopping behaviors, managing five social media accounts, writing hundreds of e-commerce copy, and planning various physical events to deeply observe the chemistry between people and commercial marketing.

Now, as a UI/UX designer, I observe every detail of user-product interactions through the lens of design. I focus on analyzing user pain points and transforming complex business problems into intuitive and captivating product designs.